Hành trình xây dựng 'hệ sinh thái 3S' của Sun Group

After 15 years, Sun Group has built an ecosystem of entertainment, resort and high-class real estate associated with resort tourism. "Real estate", "travel" and "resort" seem to be inextricably linked concepts. But not everyone understands the scientific relationship between them - and not every investor is capable of creating a formal ecosystem of these concepts. Sun Group's closed ecosystem 3S is Sun Group's "tripod" ecosystem, including the following key areas: Sun Hospitality (resort) - Sun World (entertainment and entertainment) - Sun Property (high-end real estate associated with tourism) Resort).

Toàn cảnh InterContinental Danang Sun Peninsula Resort. Ảnh: Sun Group

Sun Group started its journey 15 years ago with the first letter S, the Sun World Ba Na Hills entertainment complex in Da Nang. After that, Novotel Danang Premier Han River, InterContinental Danang Sun Peninsula Resort laid bricks for the second S, which is a resort project. Finally, after a series of high-end real estate projects associated with resort tourism across Vietnam, the Sun Property brand was officially launched in 2020 to form the final letter S.

Western economists became really interested in the relationship between real estate development and tourism in the early 1990s, at a boom period. In China, despite the spectacular economic growth since 1985, the term "tourist real estate" was first used more than 20 years ago. The strong bond of 3S In a 3S ecosystem, the values of the land are not only created by the efforts of one investor, but by tens of thousands of investors.

When real estate becomes a tripod, it attracts many people to come and create the value of a tourist area. Sun Group's 3S ecosystems in Da Nang, Phu Quoc, Quang Ninh and Sa Pa can all be proof of this connection.

Sun Group phát triển quần thể dự án Thị trấn Hoàng Hôn phía Tây Nam Phú Quốc. Ảnh: Sun Group

As in the Southwest of Phu Quoc Island, where Sun Group has created a complex of shophouses built in the Mediterranean architectural style. Most of the shophouses have owners, are transforming themselves into all kinds of services: restaurants, small hotels, shops... They are aesthetically identical but diverse in business models. From below the slopes, the Sun Grand City Hillside Residence buildings are being completed - it will also be home to many apartments for rent, belonging to thousands of different investors, with many operating models. It's the letter "S" real estate. Two other Ss, luxury resorts and entertainment are also located nearby. It is An Thoi cable car station that takes visitors through the world's longest sea-crossing cable car to Sun World Phu Quoc amusement park. In Hon Thom, an iconic hotel project is also about to begin construction - extending the list of luxury resorts that Sun Group has invested in on the pearl island.

Quần thể vui chơi giải trí Sun World Phu Quoc. Ảnh: Sun Group

Yên Chi