Hành trình xây dựng 'hệ sinh thái 3S' của Sun Group



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After 15 years, Sun Group has built an ecosystem of entertainment, resort and high-class real estate associated with resort tourism. "Real estate", "travel" and "resort" seem to be inextricably linked concepts. But not everyone understands the scientific relationship between them - and not every investor is capable of creating a formal ecosystem of these concepts. Sun Group's closed ecosystem 3S is Sun Group's "tripod" ecosystem, including the following key areas: Sun Hospitality (resort) - Sun World (entertainment and entertainment) - Sun Property (high-end real estate associated with tourism) Resort).

Toàn cảnh InterContinental Danang Sun Peninsula Resort. Ảnh: Sun Group

Toàn cảnh InterContinental Danang Sun Peninsula Resort. Ảnh: Sun Group

Sun Group started its journey 15 years ago with the first letter S, the Sun World Ba Na Hills entertainment complex in Da Nang. After that, Novotel Danang Premier Han River, InterContinental Danang Sun Peninsula Resort laid bricks for the second S, which is a resort project. Finally, after a series of high-end real estate projects associated with resort tourism across Vietnam, the Sun Property brand was officially launched in 2020 to form the final letter S.

Western economists became really interested in the relationship between real estate development and tourism in the early 1990s, at a boom period. In China, despite the spectacular economic growth since 1985, the term "tourist real estate" was first used more than 20 years ago. The strong bond of 3S In a 3S ecosystem, the values of the land are not only created by the efforts of one investor, but by tens of thousands of investors.

When real estate becomes a tripod, it attracts many people to come and create the value of a tourist area. Sun Group's 3S ecosystems in Da Nang, Phu Quoc, Quang Ninh and Sa Pa can all be proof of this connection.

Sun Group triển khai loạt shophouse tại Thị trấn Địa Trung Hải phía Tây Nam Phú Quốc. Ảnh: Sun Group

Sun Group phát triển quần thể dự án Thị trấn Hoàng Hôn phía Tây Nam Phú Quốc. Ảnh: Sun Group

As in the Southwest of Phu Quoc Island, where Sun Group has created a complex of shophouses built in the Mediterranean architectural style. Most of the shophouses have owners, are transforming themselves into all kinds of services: restaurants, small hotels, shops... They are aesthetically identical but diverse in business models. From below the slopes, the Sun Grand City Hillside Residence buildings are being completed - it will also be home to many apartments for rent, belonging to thousands of different investors, with many operating models. It's the letter "S" real estate. Two other Ss, luxury resorts and entertainment are also located nearby. It is An Thoi cable car station that takes visitors through the world's longest sea-crossing cable car to Sun World Phu Quoc amusement park. In Hon Thom, an iconic hotel project is also about to begin construction - extending the list of luxury resorts that Sun Group has invested in on the pearl island.

Quần thể vui chơi giải trí Sun World Phu Quoc. Ảnh: Sun Group

Quần thể vui chơi giải trí Sun World Phu Quoc. Ảnh: Sun Group

It can be said that the 3rd letter S - real estate and its rapid development has created investment resources, bringing sublimation to the remaining 2 Ss. While it is the two S's of resort and entertainment that bring the opposite value to these properties: right down the mountain slope, is a Kiss Tthe Sstars show of Asia's "terrible" that attracts thousands of people. visitors per night is being built, a bridge designed by world famous architect Marco Casamonti is expected to become a symbol is also about to take shape, towards an ambition to welcome 8 million visitors to Phu Quoc every year. year. As a result, investors are assured of the value of the real estate they own on this beach. 15 years of preparation Sun Group's journey in Vietnam is full of difficulties, since the first letter S, Sun World - with the Ba Na Hills project. Many investors came, shook their heads and left, before the founders of Sun Group decided to build the century-old cable car to build the entertainment complex that is now a symbol of Da Nang. Following that, was the Fansipan cable car project, which even the world's largest cable car contractors did not dare to believe they would be able to do. Even the second S - hotel construction - is approached in the "premium" direction and thereby creates numerous challenges.
The world's most famous contractors were invited to set standards unprecedented in Vietnam, consuming an extraordinary amount of resources. The project managers of InterContinental Danang Sun Peninsula Resort, the first 5-star hotel of international standards in this city, still remember the days before Tet, in the midst of the economic crisis, waiting at the bank to urge to payment to the contractor. Stories about the fastidiousness of the world famous architect about the meticulousness and detail of architecture, to the rigor of environmental protection requirements are still handed down. The third letter S, Sun Property, is also conceived for a long time by the mission it aims to: beautify the lands. From residential real estate projects to commercial and tourism real estate, Sun Group has chosen the high-end segment, wishing to turn its populations into symbols of the lands. Examples of "opening up" are easy to find in places where Sun Group has made its mark, even in small populations like Onsen Quang Hanh.
Hidden behind the mountains on the shores of Bai Tu Long Bay, a 3S ecosystem is formed in what used to be only hot springs for treatment of civil servants. It is built to a new, high-class standard that has never been seen before: Japanese experts design the style of onsen baths using Quang Hanh's hot water resources; Japan's leading architectural offices build resort real estate complexes. Mr. Dang Minh Truong, Chairman of the Board of Directors of Sun Group believes in creating products that "lead the market in the field of resort and real estate". The tripod ecosystem, in Truong's belief, will "contribute to the recovery and breakthrough of Vietnam's tourism industry when the time comes".

Yên Chi

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